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How to Harness TikTok Ads’ New AI Insights Tool for Midwest Small Businesses
Blog
How to Harness TikTok Ads’ New AI Insights Tool for Midwest Small Businesses
Using TikTok's New AI Ad Tools to Grow Your Local Business
TikTok has emerged as more than just an entertainment platform—it’s become one of the most powerful digital ad tools for small businesses. In June 2025, TikTok launched a new suite of AI-powered features: Insight Spotlight and Content Suite, designed to simplify ad creation and boost local performance.
If you’re a business owner in Detroit or the Midwest, these tools can help you create engaging content that resonates with your audience—and convert it into measurable results.
What Is Insight Spotlight?
Insight Spotlight uses AI to identify the top-performing trends on the platform—filtered by industry, location, and audience demographic. You can now pinpoint what’s working locally (like trending sounds in Michigan or popular video styles in the Midwest) and align your marketing content with it.
For example, if #DetroitEats is trending, a restaurant can quickly pivot its creative to ride the wave and increase visibility.
What Is Content Suite?
This new feature allows you to turn high-performing user-generated content (UGC) into ads with one click. UGC has become one of the most effective forms of advertising, and now, you can automatically pull in relevant content from creators and customize it for your brand.
You no longer need a video team to make great ads—your community can help create them for you.
How to Apply This in Metro Detroit
Here’s a step-by-step plan:
Use Insight Spotlight to filter trending themes for Michigan-based users.
Create content using those themes or sounds—local humor, food, or lifestyle.
Encourage customers to submit content using a branded hashtag.
Use Content Suite to turn the best UGC into ads.
Target your campaign to users in Southeast Michigan and nearby suburbs.
Solving a Real Problem
Many small business owners know they should be advertising on TikTok, but feel overwhelmed or don’t know where to start. These new AI features remove the complexity. With TikTok doing most of the heavy lifting, it’s easier than ever to get started and see results.
Hashtags
#DetroitMarketing #SmallBusinessGrowth #TikTokStrategy #MidwestAds #UGCMarketing
Internal Links
Learn more about our digital marketing services.
Check out our social media strategy guide.
Using TikTok's New AI Ad Tools to Grow Your Local Business
TikTok has emerged as more than just an entertainment platform—it’s become one of the most powerful digital ad tools for small businesses. In June 2025, TikTok launched a new suite of AI-powered features: Insight Spotlight and Content Suite, designed to simplify ad creation and boost local performance.
If you’re a business owner in Detroit or the Midwest, these tools can help you create engaging content that resonates with your audience—and convert it into measurable results.
What Is Insight Spotlight?
Insight Spotlight uses AI to identify the top-performing trends on the platform—filtered by industry, location, and audience demographic. You can now pinpoint what’s working locally (like trending sounds in Michigan or popular video styles in the Midwest) and align your marketing content with it.
For example, if #DetroitEats is trending, a restaurant can quickly pivot its creative to ride the wave and increase visibility.
What Is Content Suite?
This new feature allows you to turn high-performing user-generated content (UGC) into ads with one click. UGC has become one of the most effective forms of advertising, and now, you can automatically pull in relevant content from creators and customize it for your brand.
You no longer need a video team to make great ads—your community can help create them for you.
How to Apply This in Metro Detroit
Here’s a step-by-step plan:
Use Insight Spotlight to filter trending themes for Michigan-based users.
Create content using those themes or sounds—local humor, food, or lifestyle.
Encourage customers to submit content using a branded hashtag.
Use Content Suite to turn the best UGC into ads.
Target your campaign to users in Southeast Michigan and nearby suburbs.
Solving a Real Problem
Many small business owners know they should be advertising on TikTok, but feel overwhelmed or don’t know where to start. These new AI features remove the complexity. With TikTok doing most of the heavy lifting, it’s easier than ever to get started and see results.
Hashtags
#DetroitMarketing #SmallBusinessGrowth #TikTokStrategy #MidwestAds #UGCMarketing
Internal Links
Learn more about our digital marketing services.
Check out our social media strategy guide.
Using TikTok's New AI Ad Tools to Grow Your Local Business
TikTok has emerged as more than just an entertainment platform—it’s become one of the most powerful digital ad tools for small businesses. In June 2025, TikTok launched a new suite of AI-powered features: Insight Spotlight and Content Suite, designed to simplify ad creation and boost local performance.
If you’re a business owner in Detroit or the Midwest, these tools can help you create engaging content that resonates with your audience—and convert it into measurable results.
What Is Insight Spotlight?
Insight Spotlight uses AI to identify the top-performing trends on the platform—filtered by industry, location, and audience demographic. You can now pinpoint what’s working locally (like trending sounds in Michigan or popular video styles in the Midwest) and align your marketing content with it.
For example, if #DetroitEats is trending, a restaurant can quickly pivot its creative to ride the wave and increase visibility.
What Is Content Suite?
This new feature allows you to turn high-performing user-generated content (UGC) into ads with one click. UGC has become one of the most effective forms of advertising, and now, you can automatically pull in relevant content from creators and customize it for your brand.
You no longer need a video team to make great ads—your community can help create them for you.
How to Apply This in Metro Detroit
Here’s a step-by-step plan:
Use Insight Spotlight to filter trending themes for Michigan-based users.
Create content using those themes or sounds—local humor, food, or lifestyle.
Encourage customers to submit content using a branded hashtag.
Use Content Suite to turn the best UGC into ads.
Target your campaign to users in Southeast Michigan and nearby suburbs.
Solving a Real Problem
Many small business owners know they should be advertising on TikTok, but feel overwhelmed or don’t know where to start. These new AI features remove the complexity. With TikTok doing most of the heavy lifting, it’s easier than ever to get started and see results.
Hashtags
#DetroitMarketing #SmallBusinessGrowth #TikTokStrategy #MidwestAds #UGCMarketing
Internal Links
Learn more about our digital marketing services.
Check out our social media strategy guide.
Related Blogs
Check our other blogs with useful insight and information for your business.
Related Blogs
Check our other blogs with useful insight and information for your business.